This series is about increasing page views and is aimed at Web site marketers working with advertising supported, and ecommerce supported sites. Information here will help you to increase your traffic, optimize pages, keywords and key phrases for search engines, generate more page views, deal with Web promotion companies, and improve and shape the Internet shopping experience.
Why did we break this article up into four parts???? More page views, more ads served, more revenue. You can increase your page views significantly without spending anything more than imagination, brainpower and keyboard time. It's time to start thinking about your site less as a coherent Web site and more as a vast collection of content that people will access as they choose rather than as you choose.
Milking More Page Views from the Visitors You Already Have
If you want more page views the most obvious thing to do is get the visitors who are already coming to your site to visit more pages. The first way to do this is to make sure your navigational elements such as navigation bars on the top, bottom, or side of the pages, are prominent and easy to use. But realize some people may only be interested in one small subject area on your site and have no interest in the rest of it at all. So if you have a food Web site with an article about ham, button bars with links to your wine or fruit sections may not interest people who came to read about ham. In this case you would do well to put links on the page with the ham article to your other articles about similar subjects like bacon, organically raised ham, or meats in general. Or (pay attention now) break that ham article up into several separate pages. It can probably be naturally divided into three or four sections. Make parts of the article into sidebars people can click off to. If the article is at all long split it up into a series of pages. Try to make the article into a mini-site so people will click through several pages in the course of reading it so you get more page views.
Since many people come to sites for information on particular subjects rather than to cruise through the site in general, try to cross link pages on your site that have similar or compatible subject matter. You can make a group of pages feel almost like a little specialized mini-site without changing things too much or adding new content. Consider carefully where to place the links between the article sections. At the end of an article it can’t hurt to say something like "click here for more articles on similar subjects". In other words, try to figure out what they came for and make sure everything you have on that subject is put under their nose so they can view even more of your pages. Find out what visitors come looking for and give them more of it. There’s not much point in having a link that says, "click here to read more articles about food". You should have links to articles about bacon, or meat curing or hickory smoked pork chops or how to BBQ ribs.
You may have been to some sites where articles have been split up into multiple pages you need to click through one-by-one to read the whole thing. This is almost always done simply to increase page views rather than because the site authors don’t believe in pages that scroll. With many articles you can split out sidebars, charts, graphs, etc., and create separate pages people will click to read – more page views. Try to make any article on your site a mini-Web site of it’s own within your larger site. You might go so far as to register a special domain name just for areas of particular popularity within your site.
