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Web Site Promotion Guide
Increase your Web site traffic for fun and profit.
Over the years, Internet marketing dudes Charlie Morris and Bruce Morris have
written quite a few articles on how to build Web site traffic. Here's the lot,
plus some fine articles from other contributors. Happy hunting!
Invite Search Engine Spiders Into Your Dynamic Web Site
Dynamic page content is often invisible to most search engine spiders, so it never gets indexed. Increase the traffic to your dynamic site by making your valuable content visible to search engine spiders.
Paying The Search Engines
Many of the top search engines now accept payment for improved listings or fast appraisal of your site for inclusion in their directories. Here are six options.
Search Engine Promotion - Your Options Explained
We all know that having top ten positions on some of the leading engines can bring all the traffic we can handle, and then some. But how do we get those top ten listings and what should we expect to pay to get them?
New Search Engine Marketing Practices
How about using cloaking technology so the search engines don't see the same pages as your visitors? Or putting your pages inside frames and using the noframes tag for content directed at search engines?
Staying
on the Good Side of the Search Engines
Don't get caught in the middle of the war between
the search engines and the spammers. Here's a guide to what's acceptable and what's
not.
Engine
Submission URLs
It's a continual battle to get your site indexed and
stay indexed on the major search engines. You need to resubmit it once a month.
For convenience, this page lists the AddURL pages of the major search companies.
Getting
(and Keeping) a Top Search Engine Ranking
Just how important is link popularity? For Google
it's crucial. We also take a look at the new and very strict site eligibility
rules brought in by AltaVista.
Search
Engine Strategies and Optimization Tips
Once a site is built and submitted to the search engines,
heavy traffic is on its way. Wrong! When making a submission, a site will be registered
immediately and will stay listed with that engine for as long as it is in operation.
Wrong!
Search
Engine Update
Here's an update on the delays you'll suffer submitting
to Infoseek, Excite, Hotbot, AltaVista, DirectHit and LookSmart. Plus a few tips
on gateway pages and multiple submissions.
Search
Engine Strategies
Around 95% of business web sites that are indexed
list outside the top 30 of searches returned on popular keywords for their business
category. How can we do better?
Hire
a paid submitter or do it yourself?
There are scads of submission consultants out there, and some do
a fine job. But is it worth your time and money to find one, or is it better to
learn to do the job yourself?
Submitting
to Search Engines? Read this first.
Are you sure your site is ready? If you make a bad
first impression, you may not get listed at all, or you may get listed, but not
properly indexed. Here's a checklist to peruse before blasting off.
Maximizing
Search Engine Positioning
Just getting listed may not be enough, especially
if your site shows up at the bottom of a 10-page list. Here are some tips on optimizing
your rankings.
Web Site Promotion
Sticky And Viral Site Marketing
Amazon.com. Napster. Ebay. Blue Mountain Arts. Hotmail. A variety of factors contributed to their success, but by far the most important ones were tools and strategies that were sticky and viral in nature.
Step
right up!
The field of Web site promotion is rife with bad advice, shady deals, and just
plain rip-offs. How to separate the valuable from the vapid?
10
Ways Not to Promote Your Website
Everyone knows that promoting your Web site is critical.
But if you don't know what you're doing, you may do yourself more harm than good.
Sticky
Web Sites
If you want more page views, the most obvious thing
to do is get the visitors who are already coming to your site to visit more pages
and stick around longer.
Highly Targeted
Marketing on the Web
Not only can a webmaster now figure out if you’re
a dog, he can find out what you’re favorite brand of dog food is and find out
if you’ve ever been to obedience school.
Promote
your site with mailing lists.
A mailing list can be a huge traffic builder. Here's
how to set up and administer announcement and discussion lists.
The Internet Marketing
Plan
A written plan is a must before creating an Internet
presence. This book covers much more than just writing a proposal for a Web site.
It's a pretty darn good primer on Internet marketing.
SelfPromotion.com
When you've got a Web site to promote, an auto-submission service
can save you a lot of time. Selfpromotion.com is the cream of the crop.
